About

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I am an entrepreneurial and innovation strategist and brand development professional specializing in the fashion and creative industries.

In April 2017, I founded the Austin Fashion Initiative which supports and promotes the fashion industry in Austin, Texas.

Prior to that, I completed my PhD at the University of the Arts London, London College of Fashion. My curiosity about entrepreneurs in the fashion industry and my passion for research-based strategy and brand creation led me to explore how emerging fashion designers navigate the global fashion system. My research defines the ‘birth of the brand’ for emerging designer fashion enterprises (DFEs) based in London and New York, connecting the development of brand identity to entrepreneurial resources and capabilities to product development lifecycles.


In 2008, I launched a boutique marketing firm: JESMillspaugh Studio. As a brand consultant, I assist creative lifestyle companies with brand and strategy creation, communication and website planning, and social and digital media development. Through JESMillspaugh Studio, I support start-ups, entrepreneurs and emerging fashion enterprises turn great ideas into amazing businesses.

I also currently serve as the USA Team Leader for the Independent Fashion Advisory Board (IFAB), a global network of experts connecting fashion, business and technology.

I’ve completed undergraduate degrees in Journalism and Advertising in 2006, followed by a Masters in Advertising at the University of Texas at Austin in 2007. I continue to speak and publish research on branding, entrepreneurship and strategy.


If you’d like to connect about collaborative opportunities, speaking engagements, or general inquires, please feel free to get in touch.


JESMillspaugh Studio & Austin Fashion Initiative are each independent series of JES Millspaugh LLC.