Entrepreneurship & Innovation | Fashion & Creative Industries

Profile

A driven and enthusiastic leader, energized by change, innovation and building meaningful connections across multidisciplinary teams and communities with more than 15+ years experience creating capabilities and designing impactful projects and programs.

 

Program Design

Scope, implement and grow new services, training, communications and channels to achieve OKRs

Capability Development

Create new processes, procedures and operating models that adapt to resource dependencies and deliver results

Ecosystem Engagement

Create and nurture relationships across internal and external ecosystems, developing meaningful connections

PRoject Leadership

Lead projects to successful completion, including hands-on creation and support of project deliverables

 
 

Experience

 

Ellevara Studio / Ellevara Ventures | Austin, Texas

Co-Founder & Managing Partner | 2021 - Present

Development and implementation of business model to provide fractional operation services to founders of e-commerce brands in the fashion, beauty and lifestyle consumer product sectors.

  • Design and implementation of our business model and program for the acceleration and organic growth of consumer product e-commerce businesses, including creating business strategy, client service design, development of service delivery processes, and market and service offering research and implementation

  • Co-lead and support the recruitment, assessment and selection of teams entering the programing, negotiating terms, securing their commitment and customizing and setting program goals with each team

  • Curriculum development, content creation and training facilitation in 1:1 and small group coaching and mentoring sessions

 
 

SVB Financial Group | Silicon Valley Bank | Austin, Texas

Director, Channel Programming & Activation, Sales Enablement & Market Insights | 2022 - 2023

Sales Enablement Communications Lead, Sales Enablement & Market Insights | 2021 - 2022

Sr. Sales Enablement Content Creator, Sales Training & Enablement | 2019 - 2021

Design, incubate, produce and direct multiple projects and programs targeted for various user groups, including an advisory board; reoccurring webinar show; internal training podcast; web platform for content, training and communications; graphic and a/v multimedia production; and strategic OKR planning and support, resulting in establishing our work-product as a top resource across the organization with a 95% approval rating for programs, increasing demand for services and support, and elevating our influence and team reputation through the quality of our work, expertise and innovative approaches.

  • Contribute to the successful implementation, delivery and scale of central services, undertaking program design for the team such as business pitch and proposal writing, knowledge management, operating model creation and methodology design for new capabilities and engagement models, resulting in the ongoing dissemination of tools, channels, programming and internal knowledge sharing to our internal users, stakeholders, commercial and business units

  • Hired, onboarded and manage a diverse and multi-disciplinary team of 7+ , in addition to coaching and mentoring a wide-range of cross-functional junior team members, supporting their professional development and fostering a community of collaboration

  • Lead and support projects to successful completion, including testing, development, implementation and support of project deliverables for bringing a breadth of training, insights and expertise into our programmatic offering. Support our team of enablement partners and instructional designers through the development, distribution and activation of new training content

  • Lead the discovery and identification of user concepts and needs, prioritizing the most promising topics for content development and new programmatic offerings

  • Network and engage beyond the team to leverage the organization’s broader capabilities and relationships to accelerate the growth and reputation of the department, contributing to the awareness of our practice through cross-functional representation and supporting executive and senior stakeholder engagement, communications and buy-in for programs and initiatives

  • Source, scope, budget and support new projects, forecasting and tracking activities to inform strategic plans, annual resource planning and objectives and key results (OKRs)

 
 

Austin Fashion Initiative | Austin, Texas

Founder & Managing Director | 2017 - 2022

Design and implementation of events series, programming and mentorship services for the local fashion community.

  • Designed and executed events, projects and programs to connect professionals within the consumer goods and fashion-tech space resulting in ecosystem engagement with over 1000+ individuals and businesses

  • Supported existing businesses within the local ecosystem via network connections and a membership platform, resulting in influential introductions to potential hires, investors, customers, service providers and other key stakeholders and potential collaborators across the network

  • Took the initiative to create ownership of the market for business development within the local fashion industry by building relationships across sectors, government departments and organizations within the ecosystem, gathering market intelligence and resulting in a deep understanding of the local consumer economy

 
 

Aesthetic Ventures | Austin, Texas

Co-Founder | 2018 - 2019

Design, pitch and testing of a venture production studio concept for commerce enablement, experiential retail and direct-to-consumer designer brands.

  • Formed and maintained meaningful relationships across a network of investors, startups, executives, market influencers and other stakeholders and organizations relevant to the industry ecosystem locally, nationally and internationally

  • Provided leadership and support in the evaluation of companies in need of investment and acceleration services within the consumer goods, retail and technology sectors, developing an understanding of prospects’ needs and market trends within the fashion industry

  • Representative of creative industries’ innovation at various events including serving as a US State Department sponsored YTILI and YLAI mentor, and host for other international delegations to Austin

 
 

FoundingMedia: Founders of Fashion Podcast | ATX

Producer & Podcast Host
2018 - 2020

Designed, managed and produced original podcast content focused entrepreneurial fashion design and technology

 

Independent Fashion Advisory Board | Global

Founding Board Member
2017 - Present

Assisted with the launch of the organization by acquiring, orchestrating and growing fashion-tech ecosystem relationships across UK & US

 

G51 | ATX

Entrepreneur-in-Residence
2017 - 2019

Participant in deal reviews, providing expertise for assessing technical feasibility, market sizing and industry research

 

JESMillspaugh Studio | ATX

Freelance Consultant
2008 - 2013 & 2017

Provided business development services for creative small businesses, including brand, website, communications and sales strategies; social media marketing; content creation; and market research

 

 

Additional Experience

SXSW | Austin, Texas
Advisory Board Member | 2018 - Present

US State Department | Global
Uzbekistan Leaders Initiative - Mentor & Invited Speaker | 2021
Young Leaders of the Americas Initiative (YLAI) - Mentor & Reverse-Exchange Participant | 2018 - 2019
Young Transatlantic Innovation Leaders Initiative (YTILI) / German Marshall Fund - Mentor & Invited Speaker | 2019
Young African Leaders Initiative (YALI) - Invited Speaker | 2019

Texas State University | San Marcos, Texas
Visiting Scholar | 2018 - 2019

UAL London College of Fashion | London, UK
Post Graduate Teaching Assistant | 2015

WORTH Project | London, UK
Research Analyst | 2015

Centre for Fashion Enterprise | London, UK
Research Analyst | 2015

Goodtaste.tv | San Antonio, Texas
Consultant | 2008 - 2012

MEC | New York, NY
Intern / Analyst | 2006

 
 

Technology

Able to understand, research and procure new technology, and master and coach others to adopt new software skills quickly

Experience with programs for: project management, web design & management, qualitative research tools, graphic design, digital & social media planning, fashion design, media planning, CRM

 

Philanthropy

Ballet Austin Guild | Austin, Texas
Member: 2011 - Present
President: 2019-2020
Volunteer of the Year: 2012-2013

 
 

Education


 
 

University of the Arts London | London College of Fashion

Doctor of Philosophy (PhD) | May 2017

  • Designed a framework for entrepreneurial business model development and assessment (qualitative due diligence), connecting product lifecycles, brand development and dynamic capabilities

  • Thesis: Global Branding for Fashion Entrepreneurs: How Womenswear SMEs Design Their Firms to Grow Internationally

 
 

University of Texas at Austin | Graduate School

Master of Arts (MA) | December 2007

  • Advertising, Select Admissions Program

  • Brand Partnerships: strategic alliances, mergers & acquisitions, entertainment, sports and non-profit marketing

 
 

University of Texas at Austin | College of Communication

Bachelor of Science (BS): Advertising, Texas Media | December 2006

  • McCombs School of Business: Business Foundations Certification

 
 

University of Texas at Austin | College of Communication

Bachelor of Journalism (BJ): Broadcast Media | December 2006