Entrepreneurship & Innovation | Fashion & Creative Industries
 

Writing & Research

 
 

My writing focuses on the intersection of fashion, entrepreneurship and our economic system.

In my work I explore opportunities in the innovation economy for advancements in technology and circularity efforts in the development of fashion businesses.

My work is backed by continual research and learning in the fields of business development, cultural studies and economics to understand creative consumption, capability development and financial systems that craft companies, industries and global supply chains.

 

Regenerative Economics

Sustainability, Circularity & New Systems

Entrepreneurship & the Innovation Economy

Technology, Disruption & Venture Capital

Business Development for Consumer Products

Fashion, Beauty & Lifestyle Brands

 
 

Thesis & Academic Publications

 

Global Branding for Fashion Entrepreneurs

How Womenswear SMEs Design Their Companies to Grow Internationally | 2016

This research identifies the resources and capabilities utilized for brand development and internationalization of entrepreneurial womenswear designer fashion enterprises (DFEs), presenting an original contribution to knowledge using the concept of dynamic capabilities as a ‘lens’ to explore the creation of brand identity in the context of the international fashion system.

Using grounded theory methodology, this research presents a theoretical framework and a series of eight original contributions to knowledge defining the product development activities, operational resources and capabilities, dynamic brand development capabilities and processes of organizational learning that impacts brand identity and internationalization strategies for entrepreneurial fashion brands.

 
Screenshot of Millspaugh & Kent journal article

Journal of Fashion Marketing & Management

Millspaugh & Kent, 2016

Access the Research
 

Press & Media